The first one to make a safe bare bones electric vehicle with no dash screen and solid state batteries wins.
slate.auto
I would absolutely hack a car to remove garbage like this. The people who paid the cost of entry for these cars may be putting up with it now, but that won’t go on forever as it slips down the model line into cars normal people can acquire.
I intentionally bought a car with the least intrusive ipad and if a company ever comes out with a car that is all analog I will only buy that car. Honestly the ipad wouldn’t even be needed if they just gave me a place to dock my phone.
It’s Hammer Time
this isn’t a problem for me, I have a Honda.
How considerate, after you watch the ad, they leave a new button on the dashboard, so you can watch the ad again and again
How long until you have to watch an ad before you can start going with the car?
Driver awareness camera detects inattentive driver. Ad restarting, please pay attention
McDonald’s \o/
Totally safe from this as I can’t fucking afford a new car.
How much can we pay to buy a PSA about using the fucking turn signals?
It’s a threat.
It doesn’t make things much better, but:
the ad appears when the car is started, with an option to play it or not being displayed on the screen. I suppose that’s better than it autoplaying, but just barely.
Also, it doesn’t play while you’re driving.
BTW, according to BMW it’s not an ad, lol:
To celebrate the partnership with Spider-Man™: Brand New Day, BMW has a special surprise for its drivers. The Spider-Man™ Animation will be available (in participating markets) to all customers with suitably equipped vehicles … bla bla bla
Once again: since there’s no way of getting around surveillance & IoT bullshit in cars, I’m just going to have to take extremely good care of my old clunker.
I will continue to pray for Slate to not completely suck. There’s a “smart” module that has a cellular modem, but it’s something you have to opt into and pay for it.
Same. I have a 2016 Subaru Outback that I wouldn’t mind giving to my daughter, but like hell am I buying anything connected to the Internet and tracking my every drive (for profit). Slate and to a lesser degree: Rivian are my only EV choices right now.
Ah yes, this is a partneship, not an ad.
Some marketing executive earned their paycheck for the month by coming up with this…
I already hate the random length warning to obey road laws.
There isn’t much luxury in a car that annoys you with ads, is there?
But hey, maybe there’s an extra-super-luxury subscription that lets you turn off the ads. You know, like YouTube Premium or something, except that the free version already costs several tens of thousands of dollars.
It’s a win-win: insecure rich guys can feel superior again and BMW gets $.
There’s nothing like the freedom of having a car, trapped in a traffic jam, being forced to watch adverts. At least you won’t notice all the cyclists going past you.
What an awful “premium” brand. They’re the same ones trying for subscription access to heated seats, remote start, or driver assistance features among others.
What a crap brand.
If you willingly paid a premium price for a car where there’s a subscription to use built-in features that even “non-premium” brands have, then are ads on your screen really going to be a dealbreaker?
That is the weirdest thing. I can understand bottom of the barrel economy brand going “The initial cash is small, but we will nickle and dime you on the service fees and show ads. What can you do, afford a different car? Don’t think so.”
Premium brand like BMW? What you smoking there in Bavary?
Your customers can afford to choose another car. Your price is high enough people expect smooth nice experience. Not annoying ads or clear pointless cash grabs like charging for already installed seat heaters. Sell the trim package or not.
What people will accept is “okay the maintenance and service at garage costs, if one wants to maintain this in nice condition”. Those suspension bushings, dampers, springs, tires and so on still need the normal amount of premium garage priced maintenance.
Exactly stupid nickel and dime cons like this are the fastest way to destroy brand image that takes decades to build, when I was ready to buy my first expensive Android phone I bought a Samsung Galaxy as I thought Samsung built good quality premium phones, and then I noticed that they had ads built into it through their default apps just like the budget android phone makers like Xiomi etc and I immediately lost all respect for the Samsung brand, my next phone was an iPhone after that
I leased a BYD seal for the last few weeks as an extended test drive and it has adverts on the screen you use to change the climate control so…
This is much more acceptable when the product itself is cheap. See also: “smart” TVs for a hundred bucks.
You’re lying.
Dunno why, but it’s kinda lame
Adverts for BY D own products are still adverts.
Truth hurts?
Ok you do you.
The adverts that I have never once seen when I drive my car?
Pretty cool how we live in some parallel reality
Or, you could just be full of shit
Tech companies do something called A/B testing where they will release a “feature” such as Ads to a segment of the user base and not to the others to see how they respond to decide if they want to release it to everyone, so yes in many instances we do live in parallel realities.
Maybe some have them, some don’t?
I think it’s already the case on turn signals, but nobody noticed
That’s only fun for idiots and only once or twice.
The insurance industry, on the other hand, will have a field day.
I dream of the day all marketing people are flung into a mass grave.
I mean, this is just crap marketing from incompetent idiots.
A better marketing strategy would be to have Spiderman themes for the infotainment, and i don’t just mean a generic Spiderman wallpaper and icons, no, make an Avenger’s computer UI design that fits the theme, complete with themed sound and lighting effects. The tech is there, don’t just limit it to just displaying a video.
You could easily do that for different movies/brands without it being seen as marketing slop.
I mean if they wanted a themed UI from the Agents of Shield franchise they could make a Shield one and a Hydra one. When selecting the Hydra, the lightshow could make it look as if Hydra is taking over the car.
But good marketing today is a lost art, slap a video on everything, produce a shitload of crappy stickers with the generic logo of the film, produce from low quality “limited edition” collectors item…
This is just boring, but make the movie universe seem real, and you got a hook that will not only work, but actually be praised.
Marketing isn’t designed to be effective. It’s designed to be hated. While we bitch about this. Spider man and BMW keep being mentioned. The marketing people got what they wanted by being invasive and arguably abusive to their customers.
The EU should ban this crap as soon as possible, it is clearly a distraction from driving
Given EU have created laws to require physical knobs for key features, I’d imagine this will be stopped as well.
BMW is the brand that tests for profit initiatives to see if they stick, I recall them being reported to attempt seated heating as a subscription a few years back
Wasn’t the EU going for cameras on drivers at all times?
