Ah ha, my clever plan has been poor and not being able to afford to buy a brand new BMW, has paid off.
No one buys BMWs, they rent them. I worked in this industry, BMW buyers were always broke ass.
A plan that is old as time. Wait til the pre own vehicle deals are in the newspaper
What can I do about it? No point complaining
“Your” dashboard?
When my wife bought a new Mazda, the dealer made her sign a form that said the remote start app would only be free for one year. He told her it was just boiler plate; the remote start app would be free forever. I knew when she bought the vehicle the remote start app would be a monthly charge starting in precisely one year. lol!
My parents have a car with remote start, and I’ve never been able to understand what the advantages are supposed to be. The only time that they’ve ever used it was when they first got it, and were playing with it.
I’m going to take a wild guess that you live somewhere that doesn’t freeze. lol!
Kudos to you. Where we live, it’s cold AF.
The advantages are starting your car remotely in the hot or cold months to pre-cool/preheat the cabin, defrost the windows, etc. and let the engine warm up for a couple of minutes.
That’s only in the US, I suppose?
I don’t think they’d get away with it in another market with a functioning society.
In case you are considering purchasing a BMW here are the models mentioned in the article:
BMW says the feature is available on suitably equipped cars built after July 2020 and running BMW Operating System 7, 8, 8.5, 9, or X
Feature?
It’s working as designed
I’m sure this will help beat the Chinese automakers
That’s a suspiciously specific promise to make.
One-time as in there won’t be another Spider-Man ad. I’m sure the next ad will also be a “one-time” deal as well.
I’ve never exactly been in the market for a bmw anyhow, but this is a great way to guarantee I will never want one.
You and me… same page
If this works in any way, shape or form for BMW then you can bet that any other manufacturer selling “connected vehicles” will sit up and take notice.
If my brand new car started pushing dashboard ads to me, it would be rejected and returned to the dealer immediately. That is the only kind of pushback they would pay attention to.
What do you mean by “returned to the dealer”? Like you would trade it in and take whatever lowball offer they give you, or you would break the lease and pay the $3000 penalty, or you would just leave it there and ??? Profit?
Is there another potential outcome I’m not thinking of?
one of these days I’m going to spend a weekend going from dealership to dealership looking for a new car, and just wasting their time when I come across nonsense features like this
that Prius feature that beeps and distracts you from the road whenever you pull up to an intersection? that’s fucked up
those features that remind you to pay attention to the road because you have sunglasses on, and pull your attention away from the road to tell you that? that’s fucked up
the features that aggressively keep you in your lane when you drift to give room to an obstacle? that’s fucked up
We’re heading straight towards a cyberpunk future.
And not even a shiny, pretty, exciting one, ours is still half boring for some reason. I can’t even pin down what’s missing. It still feels like ours has wood paneling or something, but even that would be too '70s, which would still be a little cool. Maybe ours is too '90s? Our cyberpunk somehow still feels too analogue and not enough.
We live in a boring, ugly, stupid universe.
Its not a time period or quality issue but an ownership one. You can buy a new car but you don’t ever really own it fully.

Anytime a corporation or a politicians says they aren’t going to do something, it means they’re thinking about that subject, and they are definitely going to do it.
We make far more decisions to NOT do something, and if someone doesn’t want to do something, they just don’t do it, they don’t tell everybody. We don’t talk about the things we aren’t going to do, we talk about things we ARE going to do.
If they’re bringing it up, they’re softening us up for it, even if they’re saying No.
Same happened to us at my job. Boss gave a big nervous speech recently about how we’re doing fine and not to worry and how the industry is suffering but we’re staying strong… yada yada going to retain everyone … have no reason to fire yada yada and the literal next week fired two employees for the stated reason of “not busy enough to retain”.
Everyone knew it was coming when he started the speech off with “I don’t want anyone to feel insecure about their jobs here”
This is a capital offense.
I have a feeling a bunch of folks are going to want to rip their modems out of their cars in the next few years.
On supported vehicles, starting the car brings up a banner on the Control Display, and tapping it launches a full-screen Spider-Man animation with music and ambient lighting effects. BMW says the feature is available on suitably equipped cars built after July 2020 and running BMW Operating System 7, 8, 8.5, 9, or X.
Ah, I see. It’s a _feature.! I’m surprised they’re not trying to charge a subscription fee to get ads on your dashboard.
Don’t forget a subscription fee to get rid of ads!









