PwC was found to have published four 'thought leadership' reports that show a pattern of irresponsible AI usage, resulting in hallucinated citations.

The Big Four giant PwC has been found to have published four ‘thought leadership’ reports that show a pattern of irresponsible AI usage, including hallucinated citations and fabricated claims.

A probe by GPTZero, a company that makes AI detection software, focused on four reports published between 2024 and 2026 by PwC Middle East and found they were riddled with unverifiable information, with one of the reports flagged as 100 per cent AI-generated.

According to the AI detection firm, there was an 84 per cent chance that PwC’s 2025 report ‘Transforming Governance’ was entirely AI-generated, rising to 100 per cent when excluding the reference section.

  • schmorp@slrpnk.netEnglish
    0·
    3 days ago

    I’m sure AI is an excellent generator for your average business bullshit report. I translate this shit to pay the rent when no other work is available. The soul-destroying, vapid and empty hypephrases probably need to be generated by a clanker because no human can write pages and pages of this shit and remain Edit: insane. Proves that clankers are perfect for replacing CEOs, also way easier to switch off.

    • UnLocoPoco@lemmy.worldOP
      0·
      3 days ago

      In fact, many AI startups have started advertising about replacing CEOs with their AI CEOs. I wonder what could go wrong…

      • northernlights@lemmy.today
        0·
        3 days ago

        CEOs are so in love with AI right now, I’m sure many of them take decisions based off it. So might as well replace them with it. No golden parachute at least.