ChatGPT is citing Reddit far less: reddit.com's share of ChatGPT Search citations collapsed from about 4% to about 0.5% on August 14, 2026. Daily data for ChatGPT, Google AI Overviews, and Google AI Mode from July 7 to August 17.
That’s just for Google’s AI summaries, but it’s the only one with actual methodology disclosed I could find on a quick (non-AI) search.
Plenty of SEO mills with their own “studies” too, and the trend is similar. People don’t interact with the source sites or if they do it’s extremely seldom.
They (SEO mills) are currently trying to flip the gaslight towards “Worry not dear Webmaster, now you just have to make sure your content is now formed so it’s engaging for AI search and engage able right from the AI!” type shit.
I’m tired boss, and I’m not even generally (as in, in all aspects) anti-AI. Yet, I guess.
https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/
That’s just for Google’s AI summaries, but it’s the only one with actual methodology disclosed I could find on a quick (non-AI) search.
Plenty of SEO mills with their own “studies” too, and the trend is similar. People don’t interact with the source sites or if they do it’s extremely seldom.
They (SEO mills) are currently trying to flip the gaslight towards “Worry not dear Webmaster, now you just have to make sure your content is now formed so it’s engaging for AI search and engage able right from the AI!” type shit.
I’m tired boss, and I’m not even generally (as in, in all aspects) anti-AI. Yet, I guess.