What do you mean by “web marketing”? In most countries they’ve moved onto web 2.0, but Japan is still mostly stuck in the past and lots of their sites look worse than random angelfire webpages from 30 years ago.
Have you considered that they don’t? Microsoft and google are all about anti consumer in service of ad revenue and selling user date in their products these days, but not many people are arguing that US consumers enjoy spyware and less functionality than we had 20 years ago.
I live here, too, and I had a relative visit me from the states. He said the biggest shock was the information density of signage, so it’s not just websites lol. Living here it has become invisible to me, but him telling me that made want to formulate a theory, something like: separate from literacy rates, literate people in Japan are somehow more literate than their literate counterparts in the US, so designers trust their audience not to be overwhelmed by high information density. On the other hand, websites and signage in the US look clean and sleek and simple to the point of feeling dumbed-down.
It’s an interesting theory, but it’s not so much the information density that bothers me, it’s the explosion of graphics everywhere, which feels dumbed down to me in the other direction. Like on the rakuten page I linked, it’s not good enough to list “3 awards” with bullet points and a small graphic, they need 2 screens worth of huge text next to trophies and stars. It’s like they don’t trust their customers to read something unless it’s got giant text the size you’d find in books for literal toddlers and exciting or cutesy graphics to grab your attention. I get standing out in marketing, but it feels unfocused, like they couldn’t decide on the couple things to highlight so you have to scroll past more than a dozen flashy banners to just click on the thing you’re already on the page to buy.
On a separate somewhat related note, the literalness or overexplanation of the information also feels too much. Like they can’t just have a simple title for a movie, manga, or webpage, they have to give a synopsis of the work in the title. Like how Pixar’s Up becomes “Old Man Carl’s Flying House”. Or a site about the history of chocolate isn’t just “History of chocolate and cocoa”, it becomes “What’s the history of chocolate? Also an explanation about the origins of cocoa”. There’s no extra info in that title, it’s just longer.
I get that it’s largely cultural, but if I could posit a theory it might just be like that because it’s always been like that, rooted in how Japan is so slow to change. Ad company shacho rejects ads that don’t barf colors because that’s what he saw in ads when he was growing up. If I could make a somewhat skewed analogy, US TV shows through the 2000s had laugh tracks, but now if a show does that it feels lowbrow, almost bordering on insulting.
Yeah, that was pretty half-baked, lol. I totally agree about domestic titles for foreign movies. To pick another Pixar example, “Ratatouille” is like the perfect punny title, but “Remy’s Delicious Restaurant” is so brain dead it makes me cringe…
I don’t really understand what you’re trying to say, here. Why does Japanese preference for web marketing bother you that much?
What do you mean by “web marketing”? In most countries they’ve moved onto web 2.0, but Japan is still mostly stuck in the past and lots of their sites look worse than random angelfire webpages from 30 years ago.
Have you considered that Japanese consumers like it that way?
Have you considered that they don’t? Microsoft and google are all about anti consumer in service of ad revenue and selling user date in their products these days, but not many people are arguing that US consumers enjoy spyware and less functionality than we had 20 years ago.
Did someone ruin your day or something? What is your problem with web pages from another country? Why do you care?
Lol I live in Japan and the fact that their web webpages suck is a relatively constant thorn in my life here.
I live here, too, and I had a relative visit me from the states. He said the biggest shock was the information density of signage, so it’s not just websites lol. Living here it has become invisible to me, but him telling me that made want to formulate a theory, something like: separate from literacy rates, literate people in Japan are somehow more literate than their literate counterparts in the US, so designers trust their audience not to be overwhelmed by high information density. On the other hand, websites and signage in the US look clean and sleek and simple to the point of feeling dumbed-down.
It’s an interesting theory, but it’s not so much the information density that bothers me, it’s the explosion of graphics everywhere, which feels dumbed down to me in the other direction. Like on the rakuten page I linked, it’s not good enough to list “3 awards” with bullet points and a small graphic, they need 2 screens worth of huge text next to trophies and stars. It’s like they don’t trust their customers to read something unless it’s got giant text the size you’d find in books for literal toddlers and exciting or cutesy graphics to grab your attention. I get standing out in marketing, but it feels unfocused, like they couldn’t decide on the couple things to highlight so you have to scroll past more than a dozen flashy banners to just click on the thing you’re already on the page to buy.
On a separate somewhat related note, the literalness or overexplanation of the information also feels too much. Like they can’t just have a simple title for a movie, manga, or webpage, they have to give a synopsis of the work in the title. Like how Pixar’s Up becomes “Old Man Carl’s Flying House”. Or a site about the history of chocolate isn’t just “History of chocolate and cocoa”, it becomes “What’s the history of chocolate? Also an explanation about the origins of cocoa”. There’s no extra info in that title, it’s just longer.
I get that it’s largely cultural, but if I could posit a theory it might just be like that because it’s always been like that, rooted in how Japan is so slow to change. Ad company shacho rejects ads that don’t barf colors because that’s what he saw in ads when he was growing up. If I could make a somewhat skewed analogy, US TV shows through the 2000s had laugh tracks, but now if a show does that it feels lowbrow, almost bordering on insulting.
Yeah, that was pretty half-baked, lol. I totally agree about domestic titles for foreign movies. To pick another Pixar example, “Ratatouille” is like the perfect punny title, but “Remy’s Delicious Restaurant” is so brain dead it makes me cringe…