If I see a comparison matrix, I’m a happy camper. OTOH, you have to be extraordinarily careful with words or lose sales. Because people are stupid.

Case in point; Employee needed a new laptop and we leaned mostly towards Lenovos. Found a sweet deal on one labelled as a gaming rig. Boss wouldn’t sign off because, “A dev doesn’t need a gaming rig with a high-end video card.” Of course not, but still showed him the specs, compared against what we were currently purchasing and paying, no go. We ended up paying more for a laptop with lower specs because it didn’t have a “gaming” label.

What if you call a product line “prosumer”? It may be perfectly acceptable for a small business, but the owner might feel he needs “enterprise”. He looks at the enterprise line, flinches at the price, goes to another brand selling the same damned thing with a label that makes him happy.

Another one I had just posted; Shooting the shit with a customer who was unhappy he couldn’t buy straight grass seed and the label only showed the filler content in small print. What a ripoff! Another customer chimed in that filler is necessary for the seed spreader to work as expected. Oh.

X line prioritizes speed - Nah, not paying extra for speed, don’t need it.

Y line is backwards compatible with legacy gadgets - Sounds like it’ll be outdated soon.

R line is meant for business use - They just slap that on there to sucker people into paying more. (Yes they do!)

F line is experimental form factors - I need a tried and true product, sounds like a clusterfuck.

Having worked in various fields for 40 years, and now at my first retail job, I see that a lot of the fuckery we blame on capitalism is actually sellers trying to navigate ignorant and fickle consumers. Also, sometimes the weird shit we see, or don’t see where we expect it, is due to laws and regulations, but that’s another story.