KPop Demon Hunters was a resounding success for Netflix, coming out of nowhere to become the platform’s most-watched movie of all time and spawning several of last year’s biggest pop hits. It was less of a success for Demon Hunter, the Christian metal band that presumably has been getting mogged in the search bar ever…
Netflix is the distributor. They do approve the title it’s sold under.
It’s not about the search rankings directly, that’s just a signal of the effect of the trademark dilution for the band. It’s proof of the damage.