cross-posted from: https://lemmy.world/post/50434194
Proton VPN’s pricing page exposed an ab-test identifier linked to two VPN Plus prices: €2.99/month (70% off) and €3.49/month (65% off). Repeated testing produced B → A → B → A → B, with the variant matching the rendered price each time. €12 difference over 24 months.
Getting the same price in the end is great and all but I can’t say being tested on without my prior knowledge or consent seems ethical.
That kinda depends on where in the world you are. In Europe we have strong protections such that users need to consent to that type of testing (remember those annoying cookie banners? well what do you think they’re for 😉). But if you’re in the US… well, my apologies.
Well, regardless, it’s a part of our capitalistic system, and clearly people here on Lemmy are unaware of how business works.