

It is non-trivial to set a reliable reminder for some, and not due to laziness, just how brains are wired. Set a calendar reminder, you start ignoring it after a few months. Start an alarm, you start snoozing it early. Put a note on the fridge, it eventually becomes invisible. Not impossible to overcome, but also, as I started, non-trivial to solve.
I just realized how odd it would be to see people walking around in brandless clothes. As odd as when someone removes all the badges from their car.
The advertising has been so prevalent for so long that it has been normalized. Fascinating.