I don’t doubt that in some situations, when everything else is primed - the product is good, the market is there, and awareness is the only thing lacking - advertising can make a difference.
For every anecdote like your friend’s, though, I can produce a hundred where millions just went into a hole for absolutely nothing.





I know. My weakness isn’t necessarily waiting time, but time spent on dull work like housework. My brains starts going “BOORRING!”