

It’s not more people using the product, it’s the limited population who are paying $200/month use it way more than they thought they would. So the costs per person paying that are going way over $200/month. Basically, they made the mistake of setting a fuck off price that was too low and a bunch of people did the math and took them up on the offer.
First time I encountered one was in the Helsinki airport at like 5am. I definitely stared at it for a solid 30 seconds trying to figure out what to do with it. And I may have just wiped my hands on my pants and walked away in the end.