

Pure conjecture on my part but I think…
When these first came out, Google approached them in full venture capital mode with the idea of building a market first, then monetizing it. So they threw money and people at it, and it worked fairly well.
They tried making it part of a home automation plaform, but after squandering the good will and market position of acquisitions like Nest and Dropcam, they failed to integrate these products into a coherent platform and needed another approach.
So they turned to media and entertainment only to lose the sonos lawsuit.
After that the product appears to have moved to maintenance mode where people and server resources are constantly being cut, forcing the remaining team to downsize and simply the tech.
Now they are trying to plug it into their AI platform, but in effort to compete with openai and microsoft, they are likely rushing that platform to market far before it is ready.
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