I agree with that, it’s important to consider what’s being advertised and in what way.

I’ve seen their ads in Sweden before IIRC. They don’t seem to be very common though. Why don’t you like that they’re advertising?

It’s definitely not worth it. Zuckerberg is the bigger fish here, at least within the social media domain. Meta’s threads replacing Twitter would make them even more powerful than they already are. I don’t like Elon, and it’s crazy that he somehow managed to make Twitter even worse than it was, but we really don’t need Meta to grow even larger.