

It‘s laughable to expect corporations to act against their only purpose. As soon as a company sells shares it takes the route of infinite growth which is impossible. First they grow their user base and once they start to inevitably stagnate, they start milking their costumers, shaving off features and laying off workers in order to grow their income. It is really the only way for them to remain existent when the market is saturated. They cannot stay in business when they make billions a year when these billions aren‘t even more billions than last year. You can‘t attract new investors that way and therefore cannot continue to exist. Enshittyfication only just started. It cannot possibly get better when they can‘t expand their user base, only worse. They know they will self destruct eventually, but that doesn‘t matter as long as shareholders get their piece of the cake and jump ship to sink the next one. Just being a massively profitable company is bad business if you‘re not growing. That‘s the state of capitalism we‘re in.
Youtube premium is a very short sighted band-aid solution. Because the more people sign up for it early, the more expensive and/or less convenient it will become later when the ‘market is saturated’ (meaning there’s no one left who wants to sign up for it). When they can’t grow their income through more users, they’ll ramp up prices and shave off services. It’s happening everywhere already and in the end you’ll wish everyone advocated for adblockers a little more because by the time you’re fed up with their pricing, it might already be too late to go back.