Looks like they did update that, which is definitely a step in the right direction. I had an option to email a key about a month ago buying from the website, so I’m not sure if it was a gradual roll out or if it’s different depending on account or connection type.

It doesn’t seem like it can be a universal thing, since the article says the way this happened was a regional pricing error that resellers took advantage of and bought a lot of keys to resell at the incorrect price.

Honestly they should get rid of keys altogether and just make it so if a dev wants to give a copy away they need to manually select the account in the same way.