Every Mac since macOS 13 (allegedly) ships a pair of daemons whose only purpose in life is to build a graph about who you are, whom you know, how those people are related to you and to each other, how you communicate with them, where you go, what you do and when. In this post, we look into how this system works and give you a tool to peek into your own graph.
Only personalised ads do. If someone pays to be shown ahead of competitors no matter who’s doing the search, there’s no personalization.