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    • agingelderly@lemmy.world
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      8 months ago

      As someone who works in marketing - they will tote these clicks as a great success and continue to do what they are doing, maybe even more so, but will be distraught by the lack of follow through when it comes to sales. I guess if it happened long enough, And on a big enough scale, they might eventually give up but it would take years

      • Truscape@lemmy.blahaj.zone
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        8 months ago

        Didn’t Louis Rossmann say that the conversion rate when they briefly ran repair shop ads was less than 2% or something similar? I think he referred to it when talking about using adblock and donating/buying merch for your favorite creators instead.